Every order helps fund real-world water cleanup

We’re building a business where 100% of net profits go directly to cleaning oceans, rivers, and waterways.

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How it works

Simple. Transparent. Built for impact.

Here’s the problem we’re up against.

We’re polluting water faster than nature can clean it.

From plastic-filled oceans to polluted UK rivers, the scale of the problem is growing but it’s still solvable.

0 M+

tonnes of plastic

enter our oceans every year
Source: UNEP

0 %

of UK rivers meet good

ecological standards in England
Source: Environment Agency

0 +

sewage pollution spills

into UK waterways each year
Source: Surfers Against Sewage

This is the reality we’re working to change.

First Impact Milestone

We’re building our first funded cleanup


You’re part of this from the very beginning. The first cleanup happens because of customers like you.

Water cleanup or pollution

Why we’re doing this

Most companies treat pollution as someone else’s problem.

Oceans filled with plastic. Rivers polluted.

We believe business should be part of the solution not the cause.

So we built Whale Tail differently.

Be part of the first cleanup