It started with a simple question...
Our passion for the ocean and fascination with marine life left me wondering how I could help protect it. I wanted to take immediate action, but I didn’t know where to begin. Then came the thought if we could turn something small from our daily lives, like a cup of coffee, into a way to make a positive impact, what could that achieve? That’s the idea that shaped Whale Tail Coffee.
Turning coffee into change
We decided to act, not with big investors or corporate boardrooms, but as two friends with a shared love for coffee and the environment. Whale Tail Coffee was born from the belief that sustainability shouldn’t just be talked about, it should be lived. As a specialty coffee brand that donates 100% of its profits to ocean and waterway cleanup projects across the UK, every bag we sell helps fund real, measurable change.
From the Founders
Ben - Co-Founder
Coffee is part of people’s daily ritual, so why not use it to do good? Whale Tail started as an idea to turn coffee into clean oceans, and it’s grown into something we believe can inspire real change.
Asten - Co-Founder
I was tired of brands talking about sustainability without backing it up. We flipped the script, every bag sold funds cleanups, and every customer becomes part of that mission.
Our Mission.
Whale Tail Coffee exists to prove a business can give back 100%. We want to inspire other brands to give back and show that business can truly make a difference.